Ecofour Introduced at Tire Cologne

ECOFOUR Introduced at Tire Cologne

Al Dobowi group participated in the first edition of the Tire Cologne show in Germany alongside other key players of the tyre industry. There were many visitors to the stand, enabling opportunities to meet current and potential customers and suppliers. In line with market trends, the extension of the Al Dobowi Infinity summer range, from UHP to SUV, was on display as well as their range of Eternity PCR. Being present at the exhibition was an opportunity to launch the new Eternity logo. In response to the anti-dumping laws brought in by Europe, also on show was their TBR range from Thailand. A total of 533 companies from 40 countries took part in the exhibition. These included 169 exhibitors from Germany and 364 from abroad. More than 16,000 trade visitors from 113 countries attended, of which approximately 60 percent were foreign visitors.

In its continual effort of investing in the development of the Infinity brand, the Dubai based Al Dobowi Group recently introduced ECOFOUR, the all-season tyre, to address their customers’ needs in a rapidly growing segment. This new tyre follows the extension of the summer range in UHP and SUV introduced earlier in the year. The initial launch will see an introduction of 24 sizes in ECOFOUR, which was presented at the Tire Cologne exhibition in May. ECOFOUR will further strengthen the Infinity range coverage and brand value, providing an advanced performance solution for all weather conditions. The performance of ECOFOUR will be consistent with the rest of the high quality Infinity Tyres as seen in recent independent European test reviews on its summer tyres. Alongside the launch of ECOFOUR, Al Dobowi also showcased its new range of Infinity truck tyres from the factory in Thailand, once again providing additional opportunities and benefits to its expanding customer base.